Melissa Bryant
Marketing Director @White House Historical Association
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WORK HISTORY
Marketing Director @White House Historical Association
Washington, DC, US
Develop and execute paid marketing plan for the annual Official White House Christmas Ornament, which includes print, digital, OOH, radio, and Amazon ads• Supervise branding for the annual Official White House Christmas Ornament• Supervise production (i.e. design, photography, printing, mail strategy and mailing) of the annual holiday catalog and postcards — 2024: 1M circulation* Established, and now manage, Text Message Marketing Program, including the development and execution all aspects of text message promotion strategy * Established, and now manage, Affiliate Program for nonprofit partners* Manage corporate partnership programs• Apply design, copywriting, and editing skills to a wide range of marketing materials related to the promotion of the Association’s offering, including paid ads, email marketing, sales assets, printed signage (events, store, etc.), ornament promotional assets (toolkits, launch video, websites), and more
EDUCATION
Florida International University
Bachelor of Arts
SKILLS
ABOUT MELISSA BRYANT
Director of Marketing at the White House Historical Association
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