Melissa Breig

About Melissa Breig

With over 17 years in the retail industry, I specialize in developing robust strategies by leveraging insights from shopper purchase data, consumer research, market share analysis, and industry trends. My career has been marked by successful collaborations with major retailers and CPG brands, where I\'ve consistently delivered impactful solutions that drive growth and enhance market positioning. In addition to my strategic expertise, I bring over 5 years of direct leadership experience, guiding teams to achieve ambitious goals and foster a culture of collaboration and excellence. Over the past decade, I\'ve honed my skills in cross-functional leadership, adeptly navigating diverse teams and stakeholders to align objectives and deliver results that exceed expectations. I thrive in dynamic environments where innovation and strategic thinking are paramount, and I am passionate about leveraging data-driven insights to inform decision-making and drive business success in the ever-evolving retail landscape.

Experience

1. Sr Manager, Accelerated Delivery

   Kroger

   Sep 2024 — Present · Cincinnati, OH, US

Education

• Indiana University - Kelley School of Business

  BS

  2001 — 2005

Skills

• Consumer Insights
• Inventory Management
• Market Research
• Financial Planning
• Brand Architecture
• Strategic Planning
• Marketing Strategy
• Strategy Development
• Merchandising
• Brand Awareness
• Competitive Analysis
• Customer Insight
• Analytics
• Analysis
• Merchandising Strategies
• Pricing
• Strategic Analysis
• Retail
• Visual Merchandising
• Strategy
• Management
• Brand Development
• Brand Equity