Melissa Braithwaite
Global Marketing and Communications | Product Marketing | Project Management | Master Planning
- Role
- Global Marketing Communications Manager and Product Marketing Manager at BD
- Location
- Salt Lake City, UT, US
- LinkedIn followers
- 500 followers
About Melissa Braithwaite
Ever since I was a child, I demonstrated a strong proclivity for social science, ranking…
Experience
Global Marketing Communications Manager and Product Marketing Manager
Aug 2018 — Present · Salt Lake City, UT, US
Partnered with product management on global product launch, led customer and competitive research, including a pricing study to validate the value prop, created positioning and messaging, developed new branding and a full omni-channel plan and executed content development, exceeded first year budget goal by 10%. Implemented multi-product solution campaign, successfully leading cross-functional team of 8 and campaign planning. Received 2 awards for contributions while acting as a volunteer product manager on product launch in addition to primary marketing role. Developed go-to-market strategy, including account-based strategy and demand gen strategies. Collaborated in developing segmentation, benefits ladders and customer journey maps in line with integrated strategy. Developing sales enablement tools for SaaS / healthcare IT product feature.
Education
Utah State University
Bachelor of Marketing
2007 — 2009
University of Utah
Master of Business Administration - MBA
Westminster University
Master of Strategic Communications
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