Melissa Bracero

About Melissa Bracero

As a results-focused leader with deep expertise in optimizing operations and increasing profitability, I bring a proven track record of transforming financial performance and strengthening client partnerships in dynamic retail environments. With a strategic approach to cost management, pricing, and operational excellence, I’ve consistently delivered impressive revenue gains and enhanced customer experiences across high-traffic university retail locations and digital channels.Specialties: Strategic Planning & Leadership | Team Building & Development | Stakeholder Engagement | Cost Optimization | Account Management Plans | Operational Excellence | Reporting & Presentations | Data-Driven Decision Making | Customer Satisfaction | Contract Negotiation | Staff Training & Development | Market Research & Analysis Key Career Highlights:• Increased gross margin by 97 basis points, generating an additional $550K through targeted cost management and operational improvements.• Secured Top National Accounts with a strategic financial presentation that elevated client engagement and delivered optimized outcomes. • Achieved $9M in sales revenue and fulfilled $1.7M in eCommerce orders by refining operations, marketing, and customer experience strategies.• Reduced commission costs by $182K through restructured expense frameworks and optimized vendor and compensation agreements.• Maintained a 95% contract renewal rate over eight years by building trusted client relationships and consistently exceeding performance benchmarks. • Recruited, retained, mentored and sponsored equipped and engaged leaders My strategic focus remains on leveraging and influencing data-driven insights to drive efficiency, exceed financial targets, and create exceptional value for both clients and customers. Let’s connect to discuss shared interests in building equipped teams, financial growth and customer engagement as called legacy leaders.

Experience

1. Regional Sales Solutions Operations Manager

   Follett Higher Education

   Oct 2020 — Present

   Managed multiple retail operations in NYC Metro Area/Connecticut, focusing on dynamic data-driven presentations and strategic customer retention.• Collaborated with partners to drive sales and inspire a unified team to lead operations holistically.• Achieved a significant increase in revenue through strategic customer retention initiatives and collaborative partnerships.

Education

• University of North Texas

  Bachelor of Business Administration - BBA, Human Resource & Organizational Leadership

  2003

Skills

• Store Management
• Digital Marketing
• Loss Prevention
• Small Business
• Professional Relationship Development
• Human Resources
• Entrepreneurship
• Lifestyle Coaching
• Cross-Functional Team Leadership
• Social Media Marketing
• Sales Operations
• Customer Service
• Customer Engagement
• Change Management
• Inventory Management
• Inventory Control
• Presentations