Melissa Boudreau

About Melissa Boudreau

Melissa Boudreau is a CXO in the entertainment industry, recognized for creating brand-driven experiences, empowering teams, and driving growth through strategic leadership in marketing, sales, HR, studio relations, and film programming.Her career began at Moosejaw Mountaineering, where she rose to the position of Senior Marketing Manager and drove the iconic “Moosejaw Madness” campaign. In 2015, she joined Emagine Entertainment, where she led marketing, events, guest services, and digital strategy, successfully launching a loyalty program and supporting the company’s growth from 6 to 22 locations.Melissa later founded It Fits Bar, a health-focused protein bar brand, and went on to serve as Executive Vice President and Chief Marketing Officer at Film Frog Marketing in Dallas. In 2023, she became Chief Marketing Officer at Northwoods Theater Group, an Emagine affiliate, where she now serves as Chief Experience Officer, overseeing marketing, sales, HR, film booking & studio relations, aligning people, programming, and partnerships to create exceptional guest and employee experiences.She currently serves as President of Women in Exhibition, championing inclusion and leadership for women across the entertainment industry, and has successfully implemented EOS in multiple organizations.Melissa earned her B.A. in Business Administration and M.A. in Public Relations & Advertising from Michigan State University and holds certifications in YouTube and Google AdWords. In 2025, she was honored as one of the Top 50 Women in Global Cinema, recognizing her impact and leadership in the entertainment industry.She is also a passionate advocate for women’s health and endometriosis awareness, hosting the podcast The Cycle. In her free time, she enjoys traveling, watching football, spending time with her husband, Bryan, and, of course, watching movies.

Experience

1. Cxo (Chief Experience Officer)

   Northwoods Theater Group

   Sep 2024 — Present

   As CXO, I lead Marketing, Sales, HR, Film Booking, and Studio Relations across our theaters, driving guest experience, team culture, and revenue growth. My role centers on aligning brand, people, programming, and partnerships to deliver unforgettable entertainment experiences.

Education

• The University of Arizona Global Campus

  Bachelor's degree, Business Administration and Management, General

  2008 — 2010

• Michigan State University

  Master's degree, Public Relations, Advertising, and Applied Communication

  2013 — 2014

Skills

• Retail
• Direct Marketing
• Merchandising
• Social Media Marketing
• Marketing Strategy
• Silverpop
• Coremetrics Analytics
• Training
• Google Analytics
• Digital Marketing
• E-Commerce
• Social Media
• Marketing Communications
• Management
• Leadership
• Marketing
• Marketing Management
• Email Marketing
• Crm
• Sales