Melissa Borza

About Melissa Borza

Revitalizing brands and strengthening creative marketing teams while fostering great relationships with customers and employees for over 20 years. Leverages expertise across marketing disciplines to support creative, digital and events teams to generate a fun, energetic and positive work environment while keeping projects on-brand, on-time and on-budget. Successful in creating and developing departments from infancy to fully operational and self-sufficient entities.Skills include: Adobe Creative Cloud (Acrobat, Photoshop, Illustrator, Indesign, Dreamweaver, Spark, Photoshop, Premiere, Audition, Flash), advertising, agile, brand management, budgeting, catalogs, Clarizen, CMS, content development, content marketing, contract management, CRM, CSS, DAM, digital marketing, digital strategy, editor, event manager, forms, Google Adwords, Google Analytics, graphic design, html, infographics, leadership, logo design, market planning, marketing, Marketo, Microsoft (Access, Excel, Powerpoint, Publisher, Word, Sharepoint), newsletter, OTF, performance analysis, photocopier, PMBOK, presentation skills, press releases, pricing, printers, project management, proposal writing, publicity, reports, ROI, SEM, SEO, statistics, strategic planning, team building, tradeshow management, video, web design, web site production, writing

Experience

1. Senior Manager, Platform Planning & Solutions

   Digital Realty

   Oct 2022 — Present

   Technical program manager for sales plays, programs and other initiatives that are developed by the Platform team and rolled out to sales representatives and key partners. Requires experience and understanding while overseeing various stages of go-to-market activities related to sales activation. Relationship management is paramount to success especially in working closely with sales, sales operations, sales enablement, product management, solution architects, engineering and marketing.• Contributing ideas and insights during the development of key initiatives.• Planning and managing sales plays and programs throughout their lifecycle.• Tracking and reporting success to senior management.• Ensuring go-to-market activities are delivered on time and within budget.• Documenting cross-functional processes and ensuring compliance.• Developing data visualization aids for stakeholders to understand progress towards goals.

Education

• Trinity College of Florida

  Bachelor of Science - BS, Counseling Psychology

• Eckerd College

  Pursuing Bachelor's Degree, Organizational Studies; Corporate concentration

Skills

• Competitive Analysis
• Selling
• Start-Ups
• Trade Shows
• Strategic Partnerships
• Strategy
• E-Commerce
• Project Management
• Strategic Planning
• Cross-Functional Team Leadership
• Marketing Strategy
• Training
• Customer Satisfaction
• Lead Generation
• Networking
• Sales Management
• Web Analytics
• Solution Selling
• Go-to-Market Strategy
• Social Media
• Thought Leadership
• Saas
• Direct Sales
• Budgets
• Business Development
• Leadership
• Marketing Communications
• Market Planning
• B2b
• Product Management
• Direct Marketing
• Marketing
• Sales
• Mobile Devices
• Co-Location
• Cloud Computing
• Email Marketing
• Management
• Account Management
• Salesforce.com