Melissa Borgono Holtzclaw
Brand Manager, Tv & Originals at Warner Bros Entertainment - Home Entertainment @Warner Bros. Entertainment
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WORK HISTORY
Brand Manager, Tv & Originals at Warner Bros Entertainment - Home Entertainment @Warner Bros. Entertainment
Atlanta, GA, US
Create and launch marketing and lifecycle strategies for television and original content in home entertainment (digital and physical) for all Turner Networks (TNT, tbs, truTV, Adult Swim, Cartoon Network, and CNN), HBO Max originals and DC original films• Collaborate with partner marketing for optimal street dates and placement of all Turner Networks, HBO Max and DC Originals• Direct and oversee communications and workflows between teams cross-functionally which includes PR, social, creative, media, metadata, production, programming, finance, operations and legal• Work in partnership with the media team to launch successful paid media and organic marketing campaigns for Turner Networks, HBO Max and DC Originals• Gather information across teams and create selling guides that highlight each upcoming new release for Turner Networks, HBO Max and DC Originals• Lead presentations every quarter highlighting priority content and revenue growth opportunities for Cartoon Network, Adult Swim, TNT, TBS, and truTV, HBO Max Originals and DC Originals
EDUCATION
Georgia State University
Bachelor of Arts (B.A.)
SKILLS
ABOUT MELISSA BORGONO HOLTZCLAW
Bilingual project manager with a background in the television and digital entertainment industry. Experience in digital marketing, digital media production, brand management, media asset management, on-air promotions, creative writing and television programming
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