Melissa Blum
Sr. Director, Business Development - Retail | The Trade Desk
- Role
- Sr Director Business Development - Retail at The Trade Desk
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Melissa Blum
I am a passionate sales leader with 16 years of performance marketing and retail media & consulting experience. I have a proven track record of exceeding revenue expectations and building high functioning teams across my time in Ad Ops, Account Management, Sales and Sales Leadership. I am energized by working and winning as a team. I thrive in fast-paced environments and can successfully navigate ambiguity. I have a knack for grasping complexity quickly and leading strategic projects that require the ability to communicate that complexity effectively to a wide variety of stakeholders.I am a firm believer in the notion that hard work pays off and having fun along the way is paramount.
Experience
Sr Director Business Development - Retail
Oct 2024 — Present · Boston, MA, US
Education
Babson College
B.S., Entrepreneurship, Marketing
2004 — 2008
Skills
- Brand Development
- Digital Media
- Advertising Sales
- Rich Media
- Digital Strategy
- Mobile Advertising
- Ad Exchanges
- Mobile Devices
- Behavioral Targeting
- Ad Networks
- Strategy
- Social Media Marketing
- Mobile Marketing
- Doubleclick
- Display Advertising
- Lead Generation
- Direct Response
- Online Advertising
- Digital Marketing
- Web Analytics
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