Melissa Blomquist
Vice President, Account Director at MRM//McCann
- Role
- Vice President, Account Director at MRM
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Melissa Blomquist
I am an Integrated Marketing leader with deep expertise in CRM, customer engagement, and…
Experience
Vice President, Account Director
May 2017 — Present · Birmingham, MI, US
Led a 10-person team delivering digital and CRM acquisition programs for General Motors, driving sustained YoY sales growthDesigned full-funnel campaign strategies across Meta, Google, and email; optimized budgets, CPA, LTV, and conversion metricsDeveloped deal and promotion sequencing to maximize customer response and revenueWon 2019 Webby Award for branded content strategy
Education
Michigan State University
Bachelors of Arts, Advertising
Northwestern University
Master of Science
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