Melissa Billman

About Melissa Billman

Accomplished executive with 15+ years of extensive knowledge in sales and marketing. Privileged to work with dedicated business partners, companies, organizations, and team members who are driven to get better every day. VALUE I BRING Dynamic understanding of manufacturing, marketing, sales, and procurement relationships via all channels of trade (alternative, convenience, club, e-commerce, drug, grocery, mass, specialty, and international) through direct and broker management. Directly partner with clients to identify, evaluate, and provide solutions that increase sales and margin revenue in highly competitive markets. Perform competitive analysis and implement strategies to improve profitable market share, competitive differentiation, brand perceptions, and consumer engagement.Truly passionate with strong ethics and high integrity to provide best in class products and solutions that strengthen strategic business partnerships and increases brand equity.Strong business acumen encompasses strategic planning, marketing strategies, sales management, business development, and revenue growth with an MBA focus in Marketing from Mount St. Mary’s University.COMPETENCIES• Brand Management• Budgeting | P&L• Business Development• Category Management• Coaching | Training• Consumer Focus• Contract Manufacturing• Cross Functional Team Building• Customer Relationship Management• Direct, Broker, and Distributor Management• Financial Analytics• Flavor Systems • Ingredient Sales• Licensing | Trademark• Marketing Strategies• Merchandising Solutions• New Product Innovation• Negotiations | Contract Management• Packaging | Design | Concepts• Private Brands • Product Introductions | Launch• Project Management• Revenue Growth• Sales Management | Planning• Strategic Business | Vendor Partnerships• Team Building | Motivation• Trade Expo | Event Planning• Trade Promotion

Experience

1. Senior National Account Manager

   Richardson International

   Dec 2025 — Present

Education

• Indiana University of Pennsylvania

  BS

• Mount Saint Mary's University

  MBA

Skills

• Inventory Management
• Sales Management
• Income Statement
• Retail
• Marketing Strategy
• Market Planning
• Competitive Analysis
• Sales
• New Business Development
• Strategic Planning
• Team Building
• Private Label
• Merchandising
• Forecasting
• Leadership
• Grocery
• P&L
• Marketing Communications
• Business Development
• Marketing
• Profit
• P&L Management