Melissa Barringer

About Melissa Barringer

I’m a product marketing leader working on AI solutions in the commerce media space. With a deep background in retail media and a focus on enterprise GTM, I make AI understandable, differentiated, and tied to real business outcomes.I’ve led retail media GTM and now shape how Skai\'s AI products are positioned and brought to market, influencing pipeline, strengthening sales conversations, and aligning product strategy to revenue growth. I care about clear value, strong narratives, and helping teams sell with confidence while customers truly understand the impact.

Experience

1. Director, Product Marketing

   Skai

   Aug 2025 — Present

   Lead AI positioning and GTM strategy, influencing pipeline and revenue growth.Define product value propositions and messaging frameworks that empower sales teams and align stakeholders across product, marketing, and leadership.Shape AI product narratives to drive adoption, support upsell initiatives, and thought leadership in the commerce media space.Partner with customer success and enablement teams to educate internal and external members on our AI value.

Education

• Whitworth University

  BA, Communications

  2009 — 2013

Skills

• Indesign
• Illustrator
• Online Marketing
• Public Speaking
• News Writing
• Social Media Marketing
• Editing
• Premiere
• First Aid
• Digital Marketing
• Certified Lifeguard Instructor
• Event Planning
• Layout and Design
• Blogging
• Research
• Nonprofits
• Photoshop
• Online Marketplace
• Cpr Certified
• Public Relations
• Press Releases
• Media Relations
• Strategic Planning
• Digital Photography
• Social Media
• Marketing