Melissa Bamfo
Certified Scrum Product Owner (CSPO)| Amazon Expert | Master of Relationship Building | Innovator in Process Development
- Role
- Us Ecommerce Marketplace Manger at Targus
- Location
- Clearfield, UT, US
- LinkedIn followers
- 500 followers
About Melissa Bamfo
As a newly trained Certified Scrum Product Owner (CSPO) with a solid foundation in Agile…
Experience
Us Ecommerce Marketplace Manger
Mar 2022 — Present · Anaheim, CA, US
Manage a portfolio of 400+ SKUS generating $5M in annual revenue- Owner of product listing backlog for new product launches on Amazon responsible for over 60 new products launched each year expanding the visibility and sales of new Targus products on Amazon- Oversees daily marketplace operations across multiple 3rd party Marketplaces including Amazon 1P, 3P, Walmart.com, eBay, NewEgg and Shopify Buy with Prime, responsible for increasing revenue and staying competitive in the marketplace- Works collaboratively with advertising partners to oversee an annual ad budget of yielding a return on ad spend (ROAS) of up to 7x enhancing profitability and marketing efficiency- Directed multiple influencer campaigns on Amazon, leveraging Scrum frameworks to produce positive customer reviews and generate over 100 user-generated product reviews, images and videos ultimately driving increased sales and product rank on Amazon- Managed and enforced brand protection strategies for e-commerce platforms within the United States, safeguarding intellectual property rights and ensuring brand integrity- Performed comprehensive product and keyword level analysis tailored for Amazon, driving the development of images and copy to enhance overall product competitiveness- Managed product backlog and coordinated sprint planning for the creation of over 1500 Amazon infographics and lifestyle images, ensuring compelling visual storytelling and maximum impact for on-page conversion and brand visibility through continuous improvement cycles- Developed comprehensive monthly, quarterly, and yearly reports for stakeholders, articulating progress on KPIs and identifying pertinent challenges to support informed decision-making and strategic planning using Scrum reporting tools and techniques.
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