Melissa Baker
Founding Partner at Fenwick Brands
- Role
- Board Observer at Madison Reed
- Location
- Birmingham, AL, US
- LinkedIn followers
- 500 followers
About Melissa Baker
Fueled by a passion to elevate diversity in consumer investing along with an unconventional operating-centric playbook, Melissa launched Fenwick Brands, where she serves as Founding Partner.Prior to launching Fenwick, Melissa spent her 25+ year career exclusively in consumer, successfully scaling and exiting challenger brands to strategic acquirers. Her operating playbook is diverse, spanning consumer categories and life stages across entrepreneurial, private equity-backed, and publicly traded companies.
Experience
Board Observer
Jan 2021 — Present · San Francisco, CA, US
Education
The Wharton School
Executive Development Program
2011
Winthrop University
BA, Marketing Communications
1991 — 1995
Skills
- Management
- Market Research
- Trade Shows
- Business Development
- Marketing Research
- Business-to-Business (B2b)
- Forecasting
- Business Strategy
- Key Account Development
- Marketing
- P&L Management
- Retail
- B2b
- Strategic Planning
- Product Launch
- Strategy
- Segmentation
- Product Marketing
- P&L
- Key Account Management
- Competitive Analysis
- Sales Management
- Market Development
- Leadership
- Mergers & Acquisitions
- Consumer Products
- Account Management
- Sales Operations
- Pricing Strategy
- Product Development
- New Business Development
- Negotiation
- Marketing Management
- Market Analysis
- Sales
- Pricing
- Brand Management
- Cross-Functional Team Leadership
- Leading Change
- Market Planning
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