Mel Atanasio
Associate Manager, Fan Engagement @ Capitol Records
- Role
- Associate Manager, Fan Engagement at Capitol Records
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Mel Atanasio
Hi there! My name is Mel Atanasio and I’m on your TikTok fyp generating BILLIONS (yes, with a B) of views for your favorite artists. Your chronically online fangirl, turned viral marketing professional.I have 5+ years of digital marketing experience spanning within fan engagement, viral marketing, influencer marketing, Google Ads, and social media strategy.A snapshot of my experience: Launching and managing fan accounts to boost engagement and continually test content strategies Amplifying successful influencer campaigns to increase visibility and engagement Continually reporting on the latest TikTok trends to inform content strategies Strategizing photo and video content for TikTok/Instagram to leverage trends and build audiences Managing teams to support digital strategies Designing strategic proposals decks, dashboards, and reports to summarize strategies and KPIs Building authentic connections is the key to great marketing, and it’s how I love to help bring together artists, brands, and fans!
Experience
Associate Manager, Fan Engagement
Sep 2024 — Present · Los Angeles, CA, US
Launched and manage Capitol’s internal fan page operations across all genres, building out the role- Generated over 3 Billion views to date - Create, edit, and strategize fan page content across all Pop, Rock, Indie, KPop, Country, and EDM accounts as lead of the Pop/Rock roster- Manage a team of 30 freelancers and agency partners guiding all content strategies- Collaborate with fan pages and HQs on artist initiatives - Redeveloped a weekly comprehensive report on current TikTok trends shared company-wide and to artists/management- Capture and create short form content with artists at shoots, events, and shows- Analyze short form content to quickly tap into trending sounds, styles, and text to expand viral reach- Create plans and reports summarizing key content strategies and performance with custom dashboards and results - Communicate with Marketing Project Managers and Digital Leads daily on brainstorms, team meetings, and project updates across rollouts
Education
Garden Spot Senior High School
High School Diploma, General Studies
University of Pittsburgh
Bachelor of Science in Business Administration, Marketing & Human Resources Management
University of Pittsburgh School of Business
Study Away Program, Pitt in LA: Film, Music, & Entertainment Business Program
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