Melissa Arp Warner
Marketing Director @Chick-fil-A Corporate Support Center
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WORK HISTORY
Marketing Director @Chick-fil-A Corporate Support Center
Jacksonville, FL, US
Proficiently generated multimedia content that is found in online searches, including photos, podcasts, videos, thumbnails, etc.• Communicated overall marketing plans, researched market trends, products/services demand, and competitor research• Created and sustained productive relationships with the local community members acting as the “Brand Ambassador” andadequately coordinated with the local community events festivals, parades, etc.• Headed the Facebook, website, text club, and email marketing, sustained media/public relations and narrated the Chick-Fil-A story• Partnered with the sales dept. to develop pricing strategies to maximize profits/market share while balancing customer satisfaction• Spearheaded the budgets/finance, such as expenditures, research and development appropriations, ROI and profit-loss projections• Coordinated a variety of events for CFA, and successively minimized and decreased the financial budget for each event by 20%• Generated a profit of 90% more than the actual event cost via advertising in social media, print ads, email contacts, and print media
EDUCATION
Stephen F. Austin State University
BBA, Marketing
SKILLS
ABOUT MELISSA ARP WARNER
I\'m a seasoned professional with a rich history of achievements in sales, marketing…
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