Melissa Lawrence
Brand Strategy and Consumer Insights Consultant
- Role
- Sivo, Inc
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Melissa Lawrence
I am a highly strategic and seasoned professional with experience in the art and science of marketing, including Insights, Innovation, and Brand Management. I am results-oriented, with passion for uncovering insights to make significant impact to strategy.
Experience
Present
Education
Hofstra University
Bachelor of Business Administration (BBA), International Business
Thunderbird School of Global Management
Master of Business Administration (MBA), International Business
Skills
- Segmentation
- Brand Management
- Iri
- Trade Marketing
- Consumer Products
- Ac Nielsen
- Brand Equity
- Categorization
- Nielsen
- Shopper Marketing
- Spectra
- Marketing Research
- Product Innovation
- Competitive Analysis
- Fmcg
- Customer Insight
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