Melissa Rivera

Marketing Coordinator @Eduscape

Woodcliff Lake, NJ, US

Develop and execute comprehensive marketing campaigns for Eduscape and partner solutions to drive demand generation and lead generation.• Create, curate, and optimize a variety of high-quality marketing materials, including social media content, newsletters, press releases, blog posts, and other digital assets.• Plan, coordinate, and manage both in-person and virtual events, such as conferences, trade shows, sales meetings, educational summits, and webinars.• Collaborate effectively with vendors and clients to ensure seamless event execution, from participant registration to post-event follow-up.• Handle administrative tasks related to event management efficiently, including data entry, list generation, and material preparation.• Utilize HubSpot to optimize marketing, email, and event operations.

Montclair State University

Bachelor of Science - BS, Business Administration, Concentration in Marketing