Melis H.
Senior Data Scientist @Adjust
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WORK HISTORY
Senior Data Scientist @Adjust
Berlin, DE
EDUCATION
Istanbul Technical University
Master of Science - MSc, Big Data and Business Analytics
Istanbul Technical University
Bachelor of Science (B.Sc.), Mining and Mineral Engineering
SKILLS
ABOUT MELIS H.
Hello, I\'m Melis. The origin of my name and my university’s logo are both honeybees, no surprise there; it’s just me, a hardworking bee! Senior Data Scientist who is an expert in Marketing Mix Modeling & Incrementality products at Adjust.With 9+ years of experience in marketing analytics and MSc in Big Data & Business Analytics, I specialize in transforming complex data to solve real business problems.Expertise- Data Analysis & Visualization (SQL, Tableau, Metabase)- Statistical & Predictive Modeling (Python)- Marketing Analytics: Campaign performance analysis, customer segmentation, Marketing Mix Modeling, Incrementality Testing, Causal Measurement for Marketing- Storytelling with Data: Delivering insights to stakeholders and executives- Performance Optimization: A/B Testing, Marketing Funnel Analysis
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