Melisa Herrera
Paid Search Director
- Role
- Director of Paid Search at Razorfish
- Location
- Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Melisa Herrera
Experienced, dedicated, and strategic Paid Search Specialist with 9 years of proven expertise in crafting highly successful search campaigns. A strong track record of driving increased client revenue and delivering ROI-focused results. Proficient across all facets of digital advertising, including Google AdWords, Bing Ads, Analytics. From strategic planning to seamless execution, launch, and precise performance measurement, I ensure campaigns achieve optimal outcomes. My extensive experience expands various industries, notably Banking, B2B, Finance, Insurance, Energy, Retail, and Health.
Experience
Director of Paid Search
Aug 2022 — Present · Miami, FL, US
Focusing on audience-driven strategies, deploying AI-enhanced features, and collaboratingwith clients to maximize tangible business outcomes.Achieved increased SEM program cost efficiency, and a significant impact on the client\'srevenue stream.Developed holistic and integrated search strategies (SEO and SEM) to maximize clients\' mediabudgets effectively.Understand the critical role AI brings and how it changes current search behavior, andcurrently work with clients to ensure they adapt to the new landscape and remain relevant
Education
Universidad Anáhuac Mexico Sur
Business Administration Exchange Program, finances & international affairs
2013 — 2013
Universidad Externado de Colombia
Finances , Finanzas
2008 — 2014
University of North Carolina at Charlotte
English Proficiency, English
2012 — 2012
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