Melisa Hajrovic
Global Lead Influencer Marketing Nivea Nivea Men @Beiersdorf
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WORK HISTORY
Global Lead Influencer Marketing Nivea Nivea Men @Beiersdorf
Hamburg, DE
Development and governance of the Global Influencer Marketing framework, ensuring consistency and scalability across all markets.• Strengthen brand presence • Direct the global rollout of Influencer Look & Feel guidelines, driving unified creative standards across regions.• Optimize processes across social media and influencer operations, improving efficiency, clarity, and cross-team collaboration.• Launch of the Global Precision Influence Handbook and delivered 46 worldwide masterclasses, upskilling 1,300+ team members and implementing a certified learning pathway.
EDUCATION
EBC Hochschule
Bachelor's degree, Marketing
Copenhagen Business Academy – EK
Semester Abroad, Marketing & Sales
FOM University of Applied Sciences for Economics and Management
Master, Digital Business & Business Consulting
ABOUT MELISA HAJROVIC
I don’t like Basic. Global Influencer Marketing | Strategic Partnerships | Social Media ExcellenceAs the Global Lead for Influencer Marketing at Beiersdorf, I’m driving scalable frameworks, global partnerships, and consistent NIVEA brand experience across markets.From process optimization to hands-on campaign consulting, I support local teams in creating impact with relevance.Key focus areas:⊕ Global rollout of our Influencer Look & Feel⊕ Strategic guidance & campaign consultation⊕ Social & influencer process optimization⊕ Creator & partnership strategy at global scale⊕ Global Precision Influence Handbook initiative incl. 46+ global masterclasses, 1,300+ team members trained & About my time at NIVEA MEN Developing global influencer marketing structures and a partnership with 433⊕ Innovating the Real Madrid partnership with social media activations⊕ Growing the global Instagram Channel without paid ads and establishing always-on content About my time at Pulse Advertising 7+ years of expertise in social media marketing and digital strategy for global brands.⊕ Team lead of 10, while responsible for process optimization and training of 100 global team members. PULSE ADVERTISING is the global leader in influencer marketing awarded by FORBES in Summer 2018 and one of only 8 partners of Instagram.PULSE ensures that clients realize the full potential of influencer marketing, social strategy, social media management as well as production.
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