Melis Martinez

About Melis Martinez

I am a field marketing professional with over a decade of experience developing and…

Experience

1. Brand Marketing Manager

   National Vision Inc.

   Dec 2019 — Present

   Branding and Marketing steward for over America’s Best Contacts & Eyeglasses stores• Collaborates with RVPs, RDOs, District Managers, General Managers to recommend and execute marketing initiatives to drive sales for new and struggling stores• Oversees timely updates and creation of new artwork and legal for direct mail, email, store materials, promotional items and other brand wide programs• Proactively influences across all customer touch points by partnering with internal teams to execute brand marketing initiatives (creative, digital/social, legal, philanthropy, retail/field operations, real estate and merchandising) • Manages the traffic calendar for all National, Local and DRTV ads• Analyzes and reports on marketing programs to determine ROI, insights and action plans • Led Multicultural Agency of Record (AOR) brief development and manages relationship with AOR by evolving strategies and ensuring execution materials are done on time, on brand and on budget• Manages the traffic calendar for all National, Local and DRTV ads• Analyzes and reports on marketing programs to determine ROI, insights and action plans• Led company’s first “Give Thanks & Give Back” program where we provided over 8100 free exams and glasses to underserved children within the community• Spearheaded Field Marketing Training project which collaborated with Field Operations team in creating best practices to drive awareness and incremental sales through LSM activation