Méline A.
Senior Specialist Innovation and Digital Engagement (Global Vaccines) @GSK
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WORK HISTORY
Senior Specialist Innovation and Digital Engagement (Global Vaccines) @GSK
London, GB
As a member of Global Medical Tech, I support Medical Affairs Digital Transformation across all therapeutic areas:Product Owner of a Global Generative AI Solution- Leading the development of an Omnichannel enabler to support Medical Affairs content and engagement strategies- Delivered a scalable Minimum Viable Product (MVP) to demonstrate business value and AI capabilities- Collecting and aligning business requirements from multiple stakeholders across functions and geographies- Preparing and supporting the onboarding of key marketsMedical Affairs Portal Strategy- Chaired the Global Vaccines Steering Committee in collaboration with global and priority market partners- Developed a strategic template to guide and harmonize local Medical Affairs portal approaches- Built the business case for a scalable Global Portal Solution- Supported the creation of a Medical Education webpage to enhance HCP engagement- Produced a Global promotional video to drive traffic and visibility on local portals- Leveraged analytics dashboards to measure impact and inform ongoing optimization
EDUCATION
Icademie International
STRATEGIC MANAGEMENT & LEADERSHIP, MARKETING 7 SALES
Toulouse School of Management
Master's Degree Digital Marketing , Digital Marketing
ABOUT MÉLINE A.
Business Innovation & Transformation | Digital & AI Enablement I have experience leading global initiatives within large pharmaceutical organisations, working at the intersection of Medical, digital innovation, and execution. My background includes delivering enterprise-level initiatives that support Medical operations across multiple markets, with a strong focus on adoption, compliance, and measurable impact. I work effectively in complex matrix environments, partnering across Business, Technology, Compliance and Legal teams to translate strategy into practical, scalable solutions.
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