Melinda Veracion

Sr Director, Business Partner - Digital Technology, Commercial (North America) @McCain Foods

Naperville, IL, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Oct 2025 — Present

Sr Director, Business Partner - Digital Technology, Commercial (North America) @McCain Foods

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Oakbrook Terrace, IL, US

Strategic partner to Commercial leadership, aligning digital technology capabilities to business priorities and execution. Drives Commercial Excellence and Sales Enablement through initiatives that strengthen marketing efficiency, accelerate seller productivity, improve data-driven decisions, and enable scalable, connected ways of working—measured through business outcomes and customer impact.

EDUCATION

N/A

Seneca Polytechnic

Business Administration, Information Systems

SKILLS

ManagementAnalyticsMarketing ResearchEmail MarketingData AnalysisMarket ResearchAccount ManagementCustomer InsightCompetitive IntelligenceSemProject ManagementMarketingMarket AnalysisSegmentationCrmCross-Functional Team LeadershipConsumer BehaviourForecastingDigital MarketingShopper MarketingQuantitative ResearchSalesforce.comIntegrated MarketingConsumer InsightOnline ResearchCompetitive AnalysisLeadershipFmcgProduct DevelopmentMarketing StrategyStrategic PlanningConsultingStrategySalesAnalysis

ABOUT MELINDA VERACION

Data Driven and Sales Oriented Professional with a compelling record of achievement in building, implementing, and tracking profitable growth plans. A thought leader with strong background in data management and proven skills in large dataset synthesis, providing actionable performance metrics for enhanced business decisions. Highly collaborative with a keen ability to translate complex data resources into insightful reporting and valuable strategies. Effective communicator with outstanding aptitude in building strong long-term stakeholder relationships

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Melinda Veracion — Sr Director, Business Partner - Digital Technology, Commercial (North America) at McCain Foods in Naperville, IL, US | Unifers