Melinda Lane

Marketing Manager @ NetSuite | Global Events, Corporate Events, Campaigns, Demand Generation

Role
Marketing Manager, Event Demand Generation at NetSuite
Location
Bend, OR, US
LinkedIn followers
500 followers

Experience

  1. Marketing Manager, Event Demand Generation

    NetSuite

    Apr 2025 — Present

    Plan and execute end-to-end email marketing campaigns to promote large-scale events- Develop campaign timelines aligned with event milestones, ticket sales phases, and announcements- Segment email audiences to improve targeting and engagement- Create compelling email content, including subject lines, copy, and calls-to-action that drive registrations and attendance- Collaborate with design teams to produce visually engaging, on-brand email templates- Build, test, and deploy emails using email marketing platforms- Monitor campaign performance metrics such as open rates, click-through rates, conversions, and unsubscribe rates- Personalize and automate email journeys, including reminders and follow-ups

Education

  • University of Redlands

    Bachelor's degree, Media and Visual Culture / Graphic Design Minor

    2014 — 2018

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Melinda Lane — Marketing Manager, Event Demand Generation at NetSuite in Bend, OR, US | Unifers