Melinda Kendall
Retired events professional now making cider and mead and running a bed and breakfast
- Role
- Owner at Cider House Bed And Breakfast
- Location
- Waynesboro, VA, US
- LinkedIn followers
- 500 followers
About Melinda Kendall
Senior executive with diverse background in sales, marketing, and product management, culminating in leading sustainability in a $3 billion global enterprise, overseeing and coordinating sustainability efforts across all departments and business units. Co-founder of event-industry consortium to propel sustainable practices throughout industry. Expertise in embedding environmental and social thinking throughout the organization, in developing the measurement needed to track change, and communicating the stories that inspire action. Leader in creating and packaging sustainable client-facing products and services, and in the logistics executing client events, as well as shifting behavior within offices through grass-roots efforts. Industry spokesperson focused on applying knowledge and influence to help move the industry toward better environmental stewardship. Extensive background in events and publishing.Specialties: Events, Sustainability, Marketing leadership. ESG, environmental efforts, measurement, reporting, CSR reporting, ISO 20121, ISO 14001, CDP. Employee engagement, trade shows, events, conferences.
Experience
Owner
Jul 2021 — Present
Education
University of Maryland
BA, Liberal Arts
1977 — 1980
New York University
MA, Musicology
1980 — 1982
Skills
- Lead Generation
- Digital Media
- Integrated Marketing
- Management
- Trade Show Management
- New Business Development
- Start-Ups
- Business Development
- Digital Marketing
- Relationship Marketing
- Budgeting
- Sales
- B2b
- Direct Marketing
- Strategic Partnerships
- Leadership
- Marketing Management
- Corporate Branding
- Email Marketing
- Brand Development
- Social Networking
- Trade Shows
- Social Media Marketing
- Corporate Events
- Marketing Strategy
- Event Management
- Meeting Planning
- Sales Management
- Strategic Planning
- Account Management
- Budget Management
- Marketing
- Public Relations
- Online Marketing
- Strategy
- Business-to-Business (B2b)
- Online Advertising
- Marketing Communications
- Publishing
- Event Planning
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