Melinda Crowley Holler
Content Creation & Promotion | Strategic & Corporate Communications | Writing & Editing
- Role
- Marketing & Communications Manager at Ori
- Location
- Reston, VA, US
- LinkedIn followers
- 500 followers
About Melinda Crowley Holler
Seasoned marketing professional with more than 20 years of writing and editing experience…
Experience
Marketing & Communications Manager
Apr 2017 — Present · Herndon, VA, US
Manage day-to-day marketing activities and long-term marketing strategy, including developing, implementing, and executing strategic marketing plans and internal and external communications. Create and publish digital and print marketing materials from concept to completion, and maintain ownership of brand management and corporate identity and voice. Develop integrated marketing communications plans and formulate strategies for direct marketing, print, social media, thought leadership, PR, and sales campaigns. Establish and maintain knowledge management libraries of all published material, gather and analyze customer insights, and monitor and report on effectiveness of marketing communications.
Education
The Ohio State University
Bachelor of Arts, Major: Public Affairs Journalism; Minor: Film Studies
2000 — 2004
Skills
- Marketing
- Content Management
- Online Advertising
- Publications
- Corporate Storytelling
- Proposal Writing
- Corporate Communications
- Marketing Communications
- Web Content Writing
- Thought Leadership
- Direct Marketing
- Advertising
- Magazines
- New Media
- Content Curation
- Editing
- Product Marketing
- Online Marketing
- Content Development
- Video Editing
- Content Strategy
- Crm
- Blogging
- Vendor Management
- Copywriting
- Ghostwriting
- Newsletters
- Strategic Communications
- Knowledge Management
- Press Releases
- Adobe Creative Suite
- Content Writing
- Magazine Writing
- Corporate Awards
- Storytelling
- Public Relations
- Google Analytics
- Publishing
- Internal & External Communications
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