Melinda Bascone

About Melinda Bascone

I help law firms translate relationships, reputation, and expertise into sustained business growth.With more than 20 years of experience in legal marketing and business development, I partner closely with firm leadership, practice group leaders, and attorneys to shape and execute initiatives that strengthen client relationships and advance firm priorities.My work spans the full spectrum of legal marketing and client development, including practice and industry development, client relationship programs, branding and communications, media relations, and digital strategy. I take a collaborative, hands-on approach to helping attorneys turn business development ideas into practical initiatives that align with how they build relationships and grow their practices.I completed the Chief Marketing Officer Program at Columbia University Executive Education, where I focused on the evolving role of marketing leadership in professional services organizations.

Experience

1. Business Development Manager

   Cole Schotz P.C

   Jun 2025 — Present

Education

• University of California, Berkeley

  Bachelor of Arts (B.A.), Psychology

• Columbia University

  Chief Marketing Officer Certificate Program

Skills

• Legal Writing
• Litigation
• Marketing
• Corporate Law
• Intellectual Property
• Marketing Strategy
• Commercial Litigation
• Healthcare
• Business Development
• Class Actions
• Real Estate
• Strategic Planning
• Legal Assistance
• Education Sector
• Branding & Identity
• Litigation Support
• Life Science Industry
• Marketing Communications
• Labor and Employment
• Crm
• Services Marketing
• Management
• Licensing
• Professional Services
• Public Relations
• Mergers & Acquisitions
• Legal Marketing
• Mergers