Melinda Adams

About Melinda Adams

Driven and creative professional who loves connecting with people and helping ideas come…

Experience

1. Director of Sales and Marketing

   Legends Global

   Dec 2024 — Present · Waco, TX, US

   Responsible for maximizing rental of the Waco Convention Center by broadening and diversifying client base and through aggressive sales approach. Act as a liaison with building personnel, CVB’s clients, etc. to represent Legends Global and assure client’s needs are met. Development of all sales materials related to corporate/convention/special event sales. Responsible for the formation and maintenance of a lead system/existing client database. Develop and maintain relationships with convention sales managers, local hotels and destination management companies. Develops and manages the venue marketing plan, content, and assets for the department to function effectively as an in-house agency to create and promote regional and national awareness of the venue and its events. Creates and supervises marketing initiatives for events through areas such as group sales, public relations, media placement, direct mail, street teams, promotional development, non-profit opportunities, website communications, social media and digital assets to maximize revenue through ticket sales and sponsorships. Directs the public relations image of the facility, while establishing and maintaining working relationships with media, industry influencers, community stakeholders and strategic partners. Act as a creative director and work along with staff and/or outside advertising agency to develop all collateral. Identify, develop, present and execute partnership opportunities including, but not limited to, all signage and event inventory, all promoted activities inside and/or outside the facility. Annually produce collateral such as marketing plan, year-end recap, year-end video and client parties, etc. Responsible for maintaining technologies related to website, mobile apps, social media, advertising/media opportunities and promotional items. Directly supervises Managers, Assistants or Coordinators in the Sales & Marketing Department.

Education

• Blinn College

  Music Education

  2006 — 2008

• Baylor University

  Bachelors, Music Education

  2008 — 2011

Skills

• Fundraising
• Nonprofit Organizations
• Interviewing
• Social Media
• Data Entry
• Employee Benefits
• Employee Training
• Convention Services
• Interviews
• Project Planning
• Supervisory Skills
• Human Resources
• Sales Management
• Grants
• Leadership
• Government
• Nonprofits
• Exceptional People Skills
• Public Policy
• Compensation & Benefit
• Relationship Building
• Outlook
• Administrative Assistants
• Bilingual
• Peoplesoft
• People-Oriented
• Employee Relations
• Microsoft Publisher
• Microsoft Powerpoint
• Customer Service
• Coaching
• Microsoft Access
• Payroll
• Public Speaking
• Reports
• Community Outreach
• Community Development
• Policy
• Creativity
• Public Relations