Melinda Rawlins

Digital Marketing Strategist @OneIMS - Integrated Marketing Solutions

Chicago, IL, US

As a Digital Marketing Strategist at OneIMS, my responsibilities include:Developing and implementing comprehensive digital marketing strategies to drive online traffic and sales for clients.Collaborating with internal teams and clients to identify target audiences and create engaging and effective campaigns.Managing and optimizing online advertising campaigns, including Google AdWords and social media advertising.Analyzing and reporting on campaign performance, using data to inform and improve strategy.Staying up-to-date with digital marketing trends and technologies, and making recommendations for new tactics and tools to enhance campaigns.Managing and mentoring a team of digital marketing specialists to ensure successful execution of campaigns.Building and maintaining relationships with industry influencers and partners to expand reach and visibility for clients.Continuously testing and optimizing strategies to improve ROI and drive business growth for clients.

Delaware County Community College

Bachelor of Business Administration - BBA