Melinda Burch

About Melinda Burch

I am a forward-thinking executive with over two decades of experience driving operational excellence and advancing company success through strategic business planning, innovation, and transformative leadership. With a background spanning Sales, Operations, Finance, Marketing, Strategy, Distribution, Manufacturing, and Revenue Generation across industries such as CPG, Distribution, and Tech, I bring a wealth of expertise to every role. As a hands-on leader, I\'ve built, developed, and motivated cross-functional teams, driving them towards continuous improvement and rapid growth. From Fortune 100 corporations to startup environments, I\'ve managed organizations of all sizes 10-1500, managing P & Ls of up to $50 million and sales portfolios exceeding $1.5 billion. Case Studies: Orchestrated sales effectiveness strategies resulting in a $60 million increase in revenue through product expansion with existing customers. Achieved an 8% reduction in engagement cost per customer while simultaneously increasing revenue by 11%. Guided four successful enterprise-wide SaaS technology implementations, including SAP, Salesforce.com, and Genesys Cloud, streamlining operations and enhancing customer experiences. Implemented a knowledge BOT, reducing manager time by 20% and customer hold time by 50%, enhancing operational efficiency and customer satisfaction. Led insights-based initiatives utilizing large data analytics, resulting in the largest Foodservice and On-Premise Local Market customer base in history, adding 100k net outlets in a single year. Connect with Me: I\'m always seeking new opportunities to leverage my skills and expertise in driving transformative change and revenue growth for mid-cap companies. Whether your organization is looking for a strategic leader to spearhead business transformations or drive sales and general management initiatives, I\'m ready to collaborate. Let\'s connect on LinkedIn to explore how we can work together to achieve your company\'s goals. Areas of Impact: Corporate Strategy | Management Consulting | Strategic Business Planning | Business & Digital Transformation | Change Management | Continuous Improvement | Financial Management | Data-Driven Decision Making | Sales, Business Development & Marketing Strategies | Actionable Insights | Thought Leadership | Business Recovery & Growth | Program & Project Management | Divestitures | SaaS & Product Implementations | Large Data Analytics.

Experience

1. Vice President of Global Business Development

   Custom Travel Solutions

   Jan 2025 — Present

   Led all demand and revenue generation efforts. Collaborated closely with cross-functional teams to expand market presence, developed a comprehensive global SaaS sales strategy, and oversaw the entire sales cycle to drive new business opportunities and maintain strategic relationships with key clients.• Led the sales and marketing teams to increase brand visibility and generate qualified demand for the pipeline.• Built and maintained strategic relationships with C-level executives, partners, and clients to drive new business opportunities.• Participated in industry events, trade shows, and conferences to showcase our offerings and create new business opportunities.• Managed the sales cycle, set targets, and monitored performance to ensure goals were met or exceeded.

Education

• Georgia State University - J. Mack Robinson College of Business

  Executive MBA, Business Administration and Management, General

• Clemson University

  Bachelor of Science - BS, Construction and Finance

Skills

• Pricing
• Sales
• Contract Negotiation
• Purchasing
• Process Improvement
• Sales Management
• Program Management
• Business Development
• Forecasting
• Inventory Management
• Strategic Planning