Melinda Botimer
- Role
- Flagship Store Manager at Shinola
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Melinda Botimer
As the Flagship Store Manager at Shinola, I lead and manage the number one volume store…
Experience
Flagship Store Manager
Feb 2021 — Present
Receive promotion as Flagship Manager to lead and manage number one volume store within company. Function as General Manager of Shinola Flagship Retail Store, Shinola Café, and Shinola Home (8/21-11/22) • Increased NPS Score to 93 and recognized as Salesforce Tool Leader. • Surpassed more than 3% of established sales target by end of 2021 with an additional increase of 10% over 2021 total volume in 2022, surpassing 5 million in revenue. • Oversaw and managed grand opening of Shinola Home Store in August 2021 for the launch of the Shinola X Crate and Barrel Collection. • Generated $400k in total revenue through creating leads and establishing relationships with key corporate accounts since 2021. • Piloted and launched new WMS, Buy Online Ship from Store, Buy Online Pick Up from Store, and new Physical Inventory Platforms. • Piloted and implemented new VIP client engagement strategy in 2022 which generated $100K in sales within 2022. • Creates strategic email marketing campaigns by segmenting guests though in depth client information capture. • Shinola Home ended with the highest % to sales target out of all Shinola Retail Stores in 2021. • Created Key Product Launch Strategy to use within entire retail organization. Brand and Community Event Execution: Shinola Home Private Preview Event - September 2021 Shinola Home Grand Opening Event - September 2021 D\'Electricity Bike Parade - September 2021 Shinola X Pewabic Launch Event - October 2021 Shinola X Maison Black Pop-Up Market - October 2021 Detroit Public Schools Foundation Charity Event - April 2022 Shinola X Design Connect Detroit Event - May 20••••22 Shinola Mother\'s Day Event with MADE Floral, Stephanie Potts Stylist, and Rising Hope Bakery - May 2022 BLAC x Shinola Charity Event - August 2022 Shinola Mechanic Watch Launch Event- September 2022 NextGEN Detroit x Shinola Event - November 2022 Midtown Maker\'s Market and Artisan Workshop Holiday Activation - November and December 2022
Education
Ursuline College
Bachelor of Arts - BA, Fashion Merchandising and Design
2011 — 2013
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