Melina H.

About Melina H.

As a Global Experience Manager at Genetica, I am passionate about my industry and creating premier, personalized customer experiences that transcend borders and resonate with diverse global markets. Genetica focuses on AI and ML driven insights. My role revolves around leveraging this technology to design and optimize global customer journeys and ensuring seamless engagement at every touchpoint. I thrive in international markets, collaborating with cross-functional teams to tailor strategies that meet the unique needs of clients across different regions and countries. I am deeply involved in scoping and planning large-scale global initiatives, ensuring alignment with both local market demands and Genetica\'s overarching business objectives.

Experience

1. Client Partner

   Spotlight

   Jun 2025 — Present · Kansas City, MO, US

   Serve as the primary day-to-day contact for clients, owning all tactical execution while ensuring alignment to long-term strategic objectives. Lead external and internal meetings, driving clarity, accountability, and momentum across client and cross-functional teams. Build and maintain trusted relationships with clients, internal teams and industry analysts, strengthening engagement and visibility in the analyst relations ecosystem. Collaborate daily with internal teams to deliver integrated client outcomes. Translate client business goals into actionable analyst relations strategies, ensuring programs directly support growth, retention, and market positioning. Proactively identify opportunities to expand client partnerships, increase value delivery, and strengthen long-term retention. Provide consultative guidance rooted in a robust knowledge of the analyst relations landscape, enabling clients to effectively engage with analysts and influence key markets. Monitor account health, track success metrics, and report results to demonstrate ROI and reinforce the impact of Spotlight’s programs.

Education

• Pittsburg State University

  Bachelor's degree , Fashion Merchandising with a minor in Marketing

  2013 — 2018