Melina Weekes

About Melina Weekes

I am a purpose-driven creator, builder, and problem solver with a passion for designing experiences that uplift people and move organizations forward. With a background in Experience Design and Management, Instructional Design, and Product Management, I thrive at the intersection of creativity, strategy, and human behavior.I’ve led projects ranging from UX improvements for BYU’s library systems, to onboarding research for growing companies, to building community-driven solutions like ZonZon, a resident-connection app. I love diving deep through empathy interviews, analyzing data to uncover insights, and turning those insights into practical systems that help people feel more capable, connected, and confident.Entrepreneurship is also a core part of who I am. I founded Dainty Lace, a modest loungewear brand designed to help women feel beautiful and confident, and I’m exploring Buildout Digital, a website design and SEO service supporting small businesses and makers. Whether in tech, design, or business ownership, I’m energized by meaningful work that creates real-world impact.At my core, I believe that people have intrinsic value, and that well-designed experiences can change lives. My strengths include belief, discipline, positivity, achieving, and future focus, which guide my approach to leadership, research, and innovation.If you’re interested in experience design, onboarding improvements, leadership development, product strategy, or entrepreneurship, I’d love to connect.

Experience

1. Recruiter

   Swarts Manning

   Nov 2025 — Present · Lehi, UT, US

Education

• Brigham Young University

  Bachelor's degree, Experience Design and Management