Melika Karimzadeh

Assistant Account Executive @Fortyseven Communications

Working with clients such as Square Enix, Bethesda, Humble Bundle, EA and more. • Work cross-functionally to deploy PR, social media, and influencer marketing strategies within budget and set timelines and deadlines. • Build and execute strategies for brand campaigns and activations and new product launches, including PR plans for to indie games. • Produce detailed analytic and executive-facing reports after competitive market research, consumer trends analysis, & media placements. • Forge, establish, and expand productive relationships with influencers, key editors, prominent media outlets, and cross-functional teams. • Capitalize on team governance and multitasking skills to oversee deadline-driven projects and manage editorial & review requests/codes. • Drive PR success by operating modern PR tools and drafting, polishing, and curating press releases, media alerts, postmortems, & pitches. • Orchestrate multiple media events, interviews, and product launching events, ensuring adequate staffing and workload delegations. • Brainstorm and circulate status updates on product seeding initiatives, new pitching strategies, and specifications with product teams. • Bolster new product credibility, secure media review and coverage, and interface with clients across North America’s major regions.