Melie C.
Growth Marketing Specialist / Direct Response Copywriter / Creative Strategist
- Role
- Digital Acquisition Marketing Specialist at Golden Hippo®
- Location
- North Miami Beach, FL, US
- LinkedIn followers
- 500 followers
About Melie C.
Performance-driven digital marketer with a proven track record of scaling ad spend, optimizing conversion funnels, and crafting high-impact creative strategies. Specializing in direct response marketing, native advertising, and paid media, I have successfully driven multi-million-dollar revenue growth across D2C and B2B brands. Passionate about data-driven decision-making, A/B testing, and storytelling that converts, I excel at launching and optimizing high-performing campaigns that maximize ROI.
Experience
Digital Acquisition Marketing Specialist
Apr 2023 — Present · Los Angeles, CA, US
Increased native advertising spend by 780% in 2024, driving over $3.1M inrevenue- Achieved a 25%+ win rate on funnel optimization split tests- Recognized in the company’s “Win of the Week” Hall of Fame for deliveringmajor split test repeat win across several brands- Initiated funnel hot swaps that improved key performance metrics by up to35%- Developed a high-performing ad concept that generated $112K in revenue onMeta in 2024- Increased Meta revenue by 136% from Feb to March 2025, achieving thehighest daily spend in offer history
Education
Florida International University
Bachelor's Degree, Marketing
2014 — 2017
SKEMA Business School
Bachelor of Business Administration (BBA), Marketing
2012 — 2014
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