Melhem L Succar

About Melhem L Succar

I am a growth-driven business executive specializing in scaling consumer technology and wellness brands through strategic partnerships, market expansion, and revenue-focused innovation. With experience spanning consumer products, SaaS, hospitality, BFSI, and global retail distribution, I focus on building sustainable growth engines that connect strategy, operations, and customer experience. In my current role as Director of Growth & Business Development at Bluevua, I lead initiatives focused on accelerating global expansion, strengthening retail and distribution partnerships, and driving integrated growth strategies across digital and physical channels. My work centers on positioning Bluevua as a leader in premium water purification and wellness technology through scalable business development and market-driven execution. Throughout my career, I have consistently delivered growth by aligning sales, marketing, and operational functions into unified, high-performing ecosystems designed for long-term value creation. Key Experience & ImpactLed cross-functional growth initiatives integrating sales, marketing, and business development into cohesive revenue pipelines.Co-founded and scaled a multi-location restaurant and hospitality brand, overseeing strategy, operations, and brand expansion.Directed international business development efforts across multiple regions, building strategic partnerships and expanding global distribution networks.Developed strong collaborations with manufacturers and supply chain partners to optimize efficiency, quality, and scalability.Guided organizations through digital transformation initiatives that enhanced customer engagement, operational performance, and data-driven decision-making. Core ExpertiseGrowth Strategy & Business DevelopmentGlobal Market Expansion & International SalesStrategic Partnerships & NegotiationRetail & Distribution ScalingDigital Transformation & SaaS IntegrationProduct Development & Supply Chain StrategyBrand Building & Go-to-Market ExecutionCross-Functional Leadership & Team DevelopmentLanguagesFluent in English, French, and Arabic, with working proficiency in Spanish, enabling effective collaboration across diverse global markets and cultures. Leadership PhilosophyMy leadership approach is results-oriented and action-driven, grounded in collaboration, adaptability, and servant leadership principles. I combine data-informed strategy with a people-first mindset, empowering teams while creating meaningful value for customers, partners, and stakeholders.

Experience

1. Director of Growth & Business Development

   Bluevua

   Dec 2025 — Present · Los Angeles, CA, US

   Driving Bluevua’s next phase of growth by leading commercial strategy, strategic partnerships, and global market expansion for a premium water purification brand at the intersection of wellness, design, and technology.Responsible for building scalable revenue engines across direct-to-consumer, retail, and enterprise channels while strengthening brand positioning and unlocking new distribution opportunities. Partner closely with executive leadership to translate long-term vision into measurable growth outcomes through data-driven execution, high-impact partnerships, and disciplined market expansion.Focused on aligning marketing, operations, and commercial initiatives to accelerate sustainable growth, improve customer acquisition efficiency, and expand Bluevua’s footprint across domestic and international markets.Key Focus AreasGrowth strategy & revenue accelerationStrategic partnerships & channel expansionRetail, enterprise, and institutional developmentGo-to-market leadership & commercializationPerformance optimization & unit economicsInternational expansion initiativesCross-functional leadership & execution alignment

Education

• California State University, Northridge

  BS, Business Management

  2007 — 2009

• Woodbury University

  MBA, Business Administration, Management and Operations

  2009 — 2010

Skills

• Strategy
• E-Commerce
• Product Management
• Competitive Analysis
• New Business Development
• Sales Management
• Negotiation
• Sales
• Forecasting
• Product Marketing
• Product Development
• Budgets
• Account Management
• Management
• Crm
• Strategic Planning
• Customer Acquisition
• Retail
• Direct Marketing
• Marketing
• Online Advertising
• Online Marketing
• Consumer Products
• Cross-Functional Team Leadership
• Business Development
• International Sales
• Marketing Strategy
• Sales Operations
• Customer Service