Melford McRae

Chief Marketing Officer @ LT Printing & Promotion | ACDBE, MBE, WOSB

Role
Chief Marketing Officer at Lt Printing & Promotion
Location
Atlanta, GA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Melford McRae

At LT Printing & Promotion, my leadership in marketing strategy and advertising initiatives has been instrumental in propelling the company forward. With a focus on increasing sales and revenue, my role extends beyond traditional marketing - I am the point of contact for all government contracts, leveraging my certifications in ACDBE, MBE, WOSB, and LSBE to secure and manage these pivotal relationships.My tenure at M13 Creative Media has honed my competencies in brand management and client engagement. There, I\'ve cultivated a creative environment that nurtures powerful brand identities and ensures memorable connections between our clients and their audiences. Leading a team of creatives, I oversee the production of compelling media that resonates and sustains client satisfaction.

Experience

  1. Chief Marketing Officer

    Lt Printing & Promotion

    Feb 2018 — Present · Atlanta, GA, US

    Oversee the planning, development and execution of LTPP marketing and advertising initiatives. Other responsibilities that range from creative influence on business strategy. Generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising, and public relations. POC on all government contracts. CERTIFICATIONS: ACDBE, MBE, WOSB and LSBE

Education

  • Medgar Evers College, CUNY

    Computer Science

    1991 — 1994

  • New York University

    Film/Cinema/Video Studies

Skills

  • Sound Design
  • Commercials
  • Music Videos
  • Advertising
  • Video Editing
  • Television
  • Bumpers
  • Film
  • Video Production
  • Adobe Photoshop
  • Color Correction
  • Avid Media Composer
  • Sound Editing
  • Avid Technology Products
  • After Effects
  • Promo
  • Photoshop
  • Video Post-Production
  • Post Production
  • Topicals
  • Broadcast
  • Hd Video
  • Avid
  • Episodics
  • Digital Media
  • Film Production
  • Animation
  • Marathons
  • Final Cut Pro
  • Editing
  • Avid Symphony
  • New Media
  • Avid Xpress
  • Video
  • Broadcast Television

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Melford McRae — Chief Marketing Officer at Lt Printing & Promotion in Atlanta, GA, US | Unifers