Melessa Rodriguez
Brand & Marketing Strategist | Texas McCombs MBA | Brand Strategy · Consumer Insights · Go-to-Market · Storytelling
- Role
- Strategic Account Manager at Meta
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Melessa Rodriguez
I’m a brand and marketing strategist with 10+ years of experience driving growth across CPG, retail, and financial services. My career began in political strategy and community organizing, where I learned how to mobilize people and craft compelling narratives, skills I’ve carried into agency and in-house roles leading integrated campaigns and digital innovation.Most recently, as a Texas McCombs MBA, I partnered with a global CPG leader, a Fortune 100 retailer, and a global strategy consulting firm to focus on brand strategy, consumer insights, and go-to-market innovation. From shaping innovation for iconic brands to building loyalty programs that connect with value-minded shoppers, I’ve seen firsthand that the real impact comes when insight, storytelling, and execution work together.I bring a unique mix of strategic thinking, data fluency, and creative storytelling, and I’m passionate about helping brands deliver measurable business results while building authentic connections with their audiences and communities.
Experience
Strategic Account Manager
Dec 2025 — Present · Austin, TX, US
Education
The University of Texas at Austin
Bachelor of Science, Communication Studies
Texas McCombs School of Business
Master of Business Administration - MBA, Brand and Product Management
UCLA Extension
Certificate in Marketing with Concentration in Digital Marketing, Marketing
Skills
- Research
- Political Communication
- Press Releases
- Grassroots Organizing
- Public Relations
- Legislative Research
- Policy Analysis
- Speech Writing
- Social Media
- Fundraising
- Public Policy
- Volunteer Management
- Strategic Communications
- Community Outreach
- Community Development
- Legislative Relations
- Event Planning
- Message Development
- Political Consulting
- Editing
- Legislation
- Politics
- Political Campaigns
- Coalitions
- Public Speaking
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