Mary Ellen Engman

About Mary Ellen Engman

HELLO WORLD! Who is this person you may ask? Let me tell you: I am a MOM. Yep, I said it right out the gate. I am PROUD OF IT. As a MOM, let me tell you, I KNOW HOW TO HUSTLE and MAKE IT HAPPEN and I WILL BE THERE FOR YOU. What does that even mean? I AM A CREATOR: I have thorough experience in being “the backbone” that keeps everything together while making connections and weaving resources into a fine tapestry. I AM A LEADER: I am a meticulously detail-oriented individual who focuses on developing strong relationships with team members and external partners and finding the best solutions to make our team successful. I LOOK FOR A BETTER WAY: I thrive on developing operational processes; overseeing the big picture strategy & the tiniest of details. I SUPPORT MY PEOPLE: I love collaborating with creative teams to achieve marketing campaigns for a variety of audiences. I bring an empathic lens when collaborating and I love solving problems with a positive flair. If you are looking for a marketing/communications project/program manager who has big ideas, solves problems, connects and collaborates well, and is someone you can count on—THAT IS ME! Let’s connect! EXPERTISE: • Thorough knowledge of print, digital, creative and marketing project management, media buying, print production, event planning, and budget & resource management. • Cross-team collaboration: building connections and developing strong relationships with clients, internal teams, artists, designers, writers, vendors, donors, patrons, families, and external partners. • Marketing engagement strategies and campaigns for all audiences.

Experience

1. Marketing & Communications Manager

   Kidsquest Children\'s Museum

   May 2022 — Present · Bellevue, WA, US

   Leading and reactivating the Marketing & Communications department after the team was dissolved in 2020 because of the COVID-19 pandemic. Designing the overall digital and traditional marketing and communications strategy for KidsQuest, while collaborating across departmental teams to drive Museum attendance, revenue, donations, and audience engagement-Developing and executing overall digital and traditional marketing strategy for the organization-Establishing the first strategic marketing plan for the organization since the Museum moved to its current location in 2017-Creating and executing annual marketing communications department budgets and overseeing all contracts, transactions, invoices, and payments-Creating award-winning, comprehensive marketing campaigns-2023 MarCom GOLD Award Winner for KidsQuest Summer Nights marketing campaign-Planned, negotiated, and tracked, all out-of-home, digital, broadcast, and print advertising, targeted email content, social media, and printed marketing and promotional items focusing on telling the KidsQuest story, activating audiences, and adhering to budgets-Establishing brand guidelines and leading their adoption across departments-Creating KidsQuest’s first branding & style guide-Designing branded templates for Museum signage, presentations, digital newsletters, class materials, and donor outreach pieces in both InDesign and Publisher-Overseeing all public and media relations for the organization-Creating KidsQuest’s first crisis communication plan for both internal and external audiences-Writing and distributing press releases to media contacts throughout the Puget Sound in order to promote KidsQuest’s programs and events.

Education

• Loyola University of Chicago

  Master of Education degree

• Bradley University

  Bachelors of Arts degree