Melek Tugce Kurus
Marketing Manager at Bixpy | Visual Storyteller | Outdoors Enthusiast
- Role
- Marketing Manager at Bixpy
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Melek Tugce Kurus
Highly motivated and creative marketing professional with a passion for engaging storytelling and innovative marketing strategies. Seeking a challenging role where I can leverage my expertise in content creation, social media management, and creative thinking to drive brand awareness, audience engagement, and business growth. Eager to collaborate with dynamic teams and contribute to crafting compelling narratives that resonate with diverse audiences across various digital platforms.
Experience
Marketing Manager
Jan 2024 — Present · San Diego, CA, US
Led paid media and e-commerce strategy to strengthen digital presence and elevate customer experience.Oversaw full Shopify migration, including UX redesign, refreshed brand visuals, and seamless product line integration.Launched a dedicated Canadian e-commerce store and optimized Amazon and eBay marketplaces to improve visibility and drive conversion.Directed go-to-market strategy for confidential product launches, managing creative direction, brand positioning, and multi-channel execution.Developed and executed comprehensive marketing plans aligned with seasonal priorities, product cycles, and long-term growth goals.Enhanced brand consistency across all digital touchpoints, from campaign assets to web and email experience.Migrated to Attentive, boosting performance of email and SMS automations and journeys.Executed weekly email and SMS campaigns, supporting sustained growth and customer retention.Built compatibility landing pages and bundling tools to increase AOV and support conversion-driven UX.
Education
Yıldız Teknik Üniversitesi
Bachelor's degree, Industrial Engineering
2008 — 2012
UCLA
Marketing Concentration on Digital Marketing
2018 — 2019
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