Melissa Saieg

Director of Sales & Marketing @Naperville Community Television (NCTV17)

Naperville, IL, US

Sales & Business Development• Develop and execute sales strategies to secure programmatic, event, and corporate sponsorships. • Sell digital advertising packages across NCTV17’s online platforms and manage relationships with advertisers. • Promote and sell TV appearances and segment sponsorships to local businesses and organizations. • Build and maintain strong relationships with current and prospective sponsors, partners, and advertisers. Marketing Strategy & Execution • Create and implement a comprehensive marketing plan to drive awareness, engagement, and revenue for NCTV17’s programming, events, and services. • Lead digital marketing efforts, including social media, email marketing, SEO, and Google AdWords, to maximize reach and effectiveness. • Develop content for sales materials, promotional campaigns, and marketing collateral to ensure consistent messaging. • Collaborate across teams to align marketing strategies with overall station goals. Content Distribution & Optimization• Partner with programming departments to promote content and boost viewer engagement. • Optimize digital content for monetization opportunities and alignment with marketing objectives. • Manage SEO strategies to improve search rankings and drive organic traffic. • Train staff in digital marketing and social media best practices to enhance online presence. Analytics & Reporting• Monitor, analyze, and report on key metrics to evaluate the success of marketing and sales campaigns. • Provide insights and recommendations to optimize performance and guide strategic decisions. • Track sales performance and regularly report on revenue targets and achievements. • Ensure data-driven approaches are integrated into campaign planning and execution.

Universidad Pontificia de Salamanca

Study-Abroad program, Spanish Language and Literature

The Honors College at Florida International University (FIU)

Bachelor of Science, Public Relations, Advertising, and Applied Communication

North Central College

Master of Business Administration - MBA, Business Administration and Management, General

Florida International University

Bachelor of Science, Public Relations, Advertising, and Applied Communication