Melanie Wong

Experience

1. Public Information Specialist

   West Basin Municipal Water District

   Oct 2021 — Present

   Increased social media engagement rate by 155% and net audience growth by 88% across Facebook, Twitter and Instagram within 3.5 months of taking over social media content development and strategy.• Secured positive media coverage of West Basin in local and industry outlets such as the Daily Breeze, Gardena Valley News, WaterWorld, Inglewood Today, Water Education Foundation, California Water News Daily and California Water Environment Association; secured front page media coverage of the District’s water bottle filling station program in the El Segundo Herald; shared the articles on social media which led to increased positive publicity and awareness of the District.• Executed an aggressive social media marketing campaign to increase participation in the in-person rain barrel events which helped West Basin meet its attendance/participation targets.• Generated attractive, relevant, and timely social media posts that engaged West Basin’s target audiences including elected officials, cities, water agencies, industry leaders and organizations, businesses, residents, civic and environmental groups; publicized the success of conservation programs and increased participation in water use efficiency programs.• Served as a District spokesperson.• Secured a speaking opportunity for West Basin Board President and Interim General Manager at a Rancho Palos Verdes City Council Meeting.• Design, draft and edit West Basin’s quarterly e-newsletter.• Oversee and maintain District website.

Education

• San Francisco State University

  Bachelor of Arts (B.A.)

• Boston University

  Public Relations