Melanie Twomey
DIGITAL PARTNER INTEGRATION & AD OPERATIONS SPECIALIST
- Role
- Sr Ad Operations Manager at Kiswe
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Melanie Twomey
Ad Operations/Digital Media Specialist | Digital Strategy | Branding | Audience Engagement | Site Director/MaintenanceHighly skilled in project management and ad product integration across mobile, video and web platformsProficient in sales analysis, sales strategy, integrated sponsorships and traditional online inventory salesExtensive experience using ad serving technology, third party tags and Internet ad management applications (e.g. DoubleClick (GAM/DFP), Atlas, Google Ad Manager, Eyeblaster, AdMeld, WorkFront, etc.) A strong understanding of HTML, JavaScript and rich media/Flash banner functionalitiesProficient in Microsoft Office/Suite, with strong Excel and Powerpoint skillsProficient in reporting site analytics using Omniture, ComScore, Quantcast and Google AnalyticsDirect involvement in partner negotiations, business development and vendor prospectingDirect responsibilities for sales forecasting and budgeting, pacing and optimizationStrong client service, organizational and communication abilitiesProficient in Adobe Photoshop, Dreamweaver and Web site development & productionBilling and collections experience with outside vendors, agencies and clientsSpecialties: • Deep experience using ad serving technology, third party tags and Internet ad management applications (e.g. DoubleClick - GAM/DFP, Atlas,etc) • Strong client service, organizational, and communication ability• 15 years of employment in the advertising industry with a focus on trafficking and operations
Experience
Sr Ad Operations Manager
Nov 2024 — Present · NY, US
Education
Google/DoubleClick New York, NY
Extensive DART Training (DFP)
2010
Farmingdale State University
Computer Information Systems
1993 — 1997
Skills
- Atlas
- New Media
- Strategic Partnerships
- Digital Marketing
- Mobile Marketing
- Sports Marketing
- Media Buying
- Online Advertising
- Sem
- Social Media Marketing
- Youtube
- Salesforce.com
- Web Analytics
- Lead Generation
- Advertising Sales
- Broadcast
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