Melanie T.
Senior Director, Digital GTM @ iHeartMedia | Marketing, Media & Entertainment
- Role
- Senior Director, Digital Gtm at iHeartMedia
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Melanie T.
I’m a senior marketing leader who enjoys turning complex ideas into clear, compelling stories that drive growth.Over the past decade, I’ve worked across digital, audio, media, and entertainment—leading go-to-market strategy, product positioning, and brand partnerships that feel authentic and culturally relevant. I’m especially drawn to the intersection of strategy, creativity, and data, where smart storytelling helps brands connect with real audiences.I’ve partnered closely with product, sales, research, and creative teams across iHeartMedia, Genius, ViacomCBS, TouchTunes, and NBCUniversal to build scalable frameworks, launch new capabilities, and keep teams aligned.Across every role, my focus has been the same: create marketing that drives results while staying true to audience, culture, and brand integrity. Austin, TX Digital Audio | Media | GTM Strategy | Brand Partnerships
Experience
Senior Director, Digital Gtm
Feb 2022 — Present · Austin, TX, US
Lead go-to-market strategy and sales enablement for iHeartMedia’s digital and audio portfolio, spanning programmatic, radio, podcasting, streaming, and cross-platform solutions- Own product positioning, messaging, and value propositions across digital audio offerings, ensuring consistency and clarity for national and local sales teams- Build GTM frameworks, playbooks, and sales enablement tools that simplify complex products and accelerate adoption across a highly matrixed organization- Partner cross-functionally with product, research, sales, marketing, and partnerships to launch new capabilities and evolve existing offerings- Drive strategic research and thought leadership in emerging areas including AI-driven audio, programmatic activation, targeting, and ad tech innovation- Translate technical and operational complexity into compelling, advertiser-facing stories that support revenue growth and long-term platform adoption
Education
NYU Stern School of Business
Bachelor of Science, Marketing, Media & Entertainment
School of Visual Arts
Continuing education, Printmaking
Skills
- Music Industry
- Advertising
- Web Applications
- Nielsen
- Social Media
- Broadcasting
- Artist Relations
- Integrated Marketing
- New Media
- Marketing Management
- Entertainment
- Television
- Online Advertising
- Strategy
- Advertising Sales
- Digital Media
- Promotions
- Sponsorship Activation
- Analytics
- Sponsorship
- Interactive Advertising
- Digital Marketing
- Interactive Marketing
- A&R
- Web Project Management
- Media Buying
- Web Design
- Marketing Communications
- Video Production
- Fbml/Html Basic Language
- Social Networking
- Social Media Marketing
- Google Analytics
- Media Planning
- Venue Relations
- Broadcast
- Microsoft Office
- Macintosh Platform
- Consumer Behavior
- Marketing
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