Melanie Tillander Shirley

About Melanie Tillander Shirley

I help founders and entrepreneurs grow, scale, and prepare for what’s next—whether that means building stronger teams, unlocking new revenue, or creating a clear path to sale.With nearly two decades of experience across consumer products, high-tech, and PE-owned businesses, I know how to guide leaders through inflection points with clarity and confidence. My expertise lies in aligning people, processes, and strategy so companies can expand sustainably and maximize long-term value.I’m known for a transparent, direct style that builds trust and momentum. I create environments where honest communication, operational excellence, and smart risk-taking thrive—so founders can focus on vision while I help drive execution and growth.As a tech-forward leader, I integrate AI and digital tools to enhance sales, marketing, and operations—making complex systems accessible and actionable.Through Melanie Shirley Advisory, I serve as a strategic partner and fractional leader to founders who want growth with intention and outcomes that matter.

Experience

1. Fractional Chief Growth Officer

   Tuckpoint Advisory Group

   Sep 2025 — Present · Minneapolis, MN, US

   Tuckpoint Advisory Group is a boutique consulting firm that helps complex technology organizations work better. We partner with CIOs, CTOs, and product leaders to clarify and evolve their operating models—aligning teams around how decisions are made, products are built, and value is delivered.As Fractional Chief Growth Officer, I advise and support the firm’s CEO on growth strategy and market presence, helping shape how Tuckpoint shows up in the market and connects with technology leaders navigating operating model change.

Education

• St. Catherine University MAOL Program

  MAOL, Strategic Management

  2008 — 2013

• University of Wisconsin-Madison

  Bachelor's degree, English and History

Skills

• Brand Development
• Management Consulting
• Crm
• Proposal Writing
• Integrated Marketing
• Entrepreneurship
• Research
• Lead Generation
• Marketing Strategy
• Event Planning
• Leadership
• Product Management
• New Business Development
• Online Advertising
• Marketing Communications
• Digital Strategy
• Strategy
• Advertising
• Organizational Leadership
• Workforce Development
• Business Planning
• Business Development
• Digital Marketing
• Project Management
• Leadership Development
• Netsuite
• Marketing
• Customer Relationship Management (Crm)
• Salesforce.com
• Strategic Planning
• Management
• SEO
• Sales
• Wholesale
• Market Planning
• Email Marketing
• Product Development
• Team Leadership
• Analytics
• Public Relations