Melanie Gaskin
Senior Communications Manager @Foresters Financial
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WORK HISTORY
Senior Communications Manager @Foresters Financial
Toronto, ON, CA
Leadership of Communications Team: Oversee and manage a cross-functional communications team responsible for delivering internal messaging, public relations, and employee engagement across the US, UK, and Canada.Executive Communications: Led the creation of CEO communications, including video updates, speeches, and thought leadership content, ensuring consistent and effective executive visibility.Internal Strategy & Engagement: Architect and implement a comprehensive internal communications strategy, driving employee engagement and enhancing company culture.Public Relations & Reputation Management: Direct PR efforts to enhance brand visibility and manage the company’s external reputation.Results-Driven Approach: Monitor key performance metrics such as employee engagement, Share of Voice (SOV), and media coverage to assess the effectiveness of communication strategies.
EDUCATION
Walden University
Bachelor of Science - BS, Communications
Walden University
Master's degree, Management
Columbia University
Diploma of Education, Digital Marketing
Walden University
Bachelor of Applied Science - BASc, Business/Corporate Communications
Columbia University
Certificate, Digital Marketing
Walden University
Bachelor's degree, Business/Corporate Communications
Ryerson University
PR Certification, Public Relations and Media Relations
Ryerson University
Certificate, Public Relations and Media Relations
Walden University
MS in Management, Marketing
Ryerson University
Diploma, Public Relations
Oglethorpe University
Communications and Media
ABOUT MELANIE GASKIN
I am a strategic communications and public relations executive with over 15 years of experience driving impactful messaging that aligns with business objectives and enhances brand visibility. I specialize in developing and executing comprehensive communication strategies that increase engagement, improve internal culture, and strengthen corporate reputation across multiple markets. With a proven track record of advising C-suite leaders and managing high-performing teams, I focus on delivering results through data-driven insights and cross-functional collaboration. My expertise includes internal communications, public relations, media relations, and employee engagement, consistently achieving measurable outcomes such as higher Share of Voice (SOV) and increased readership. I am passionate about leveraging strategic communications to inspire change, foster inclusion, and drive business success.
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