Melanie Madx Rothwell

About Melanie Madx Rothwell

Executive Creative Director & Brand Strategist based in New York.I build brands, creative systems, campaigns, and experiences that move people - and business.Over the past 15+ years, I’ve led creative across global brands, emerging technology, and founder-led ventures - translating complex ideas into clear, resonant work. My background spans agency leadership and hands-on creative building, from the ground up, allowing me to operate from vision through execution.I’ve led and scaled teams of up to 20+ creatives, helped startups scale and move toward acquisition, and earned recognition along the way. More than awards, I\'m driven by digital innovation and the opportunity to bridge digital and physical experiences - creating real, human moments that actually connect.I’m known for building strong creative systems - and breaking them when the work demands something new. Known for reframing challenges in unexpected ways, I bring sharp creative instinct, clarity, and a magnetic energy that moves ideas forward. Often described as intuitive, direct, and a natural connector.I operate comfortably between vision and execution - aligning stakeholders, translating business goals into creative direction, and maintaining clarity and momentum when it matters most. My work spans:→ Brand identity systems→ Integrated campaigns→ Experiences & immersive environments→ Innovation design & blockchainClients include Jaguar Land Rover, Alphabet / Waymo, Red Bull, Reebok, Hilton, Genentech, Coach and P&G - across Tiny Penthouse, Publicis, VaynerMedia, Arnell, and Grey.Founder, Tiny Penthouse Studio — a creative consultancy partnering with brands and founders on identity, campaigns, experiential, and innovation design. TinyPenthouseStudio.comMADX — my experimental art practice exploring digital, mixed media, and AI-driven work. Exhibited at Art Basel Miami x Nolcha Shows, ETHDenver, and Art Expo New York. MADXart.com / IG:@MADXNYC / X:@MADXARTInterested in the evolving intersection of creativity, AI, blockchain, and emerging technology - and how it shapes the next generation of brand experiences.Open to:• Head of Creative roles & Chief Creative Officer• Select consulting, project and partnership opportunities• Building and scaling creative teams or agencies

Experience

1. Founder, Artist

   Madx

   Aug 2022 — Present

Education

• School of Visual Arts

  Dreamweaver, Flash 1 & 2

• Pratt Institute

  BFA, Communications Design

  2000 — 2004