Melanie Gross

WORK HISTORY

EDUCATION

SKILLS

ABOUT MELANIE GROSS

A driven and player-focused senior iGaming executive with 20+ years of experience in online casino and sportsbook, including product, marketing, promotions, revenue management, compliance, and both vendor and land-based casino relations. Highly adept in social, free-to-play, sweepstakes, and regulated real money gaming sites and apps. Utilizes exceptional analytical, leadership, and organizational capabilities to oversee full P&L responsibilities and product lifecycle, including ideation and creation of specifications and expected outcomes, feature and marketing launches, and post-launch analyses. A strategic and innovative leader who delivers product and marketing solutions, while improving operational efficiencies, to help drive a company’s growth and success. I possess a unique blend of dev/product and marketing experience, having started my career on the product and engineering side of the iGaming platform/game development house, going \"all-in\" on social games product management, and then pivoting back to iGaming operations and marketing at the start of the legalization of online real money gaming in New Jersey in November 2013. This path has enabled me to have a 360 view of various casino verticals. With a background in early-stage startups, I have a keen ability to create operational efficiencies, allowing growing teams to focus on the high-impact initiatives.Woman of Inspiration in Gaming & Sports - 2023 10 Most Influential Women in iGaming - 2021\"40 Under 40\"​ Emerging Leaders of Gaming - 2017