Melanie R.
SVP Commercial @Lunya
Signup · Get unlimited contacts
WORK HISTORY
SVP Commercial @Lunya
Lead the digital business for Lunya with oversight across site performance, digital merchandising, customer experience, logistics, retail, and wholesale. Own ecommerce strategy as the primary revenue driver, partnering cross-functionally with marketing, merchandising, operations, analytics, and engineering to improve conversion, strengthen product discovery, and increase customer lifetime value. Direct the ecommerce technology roadmap across platform, integrations, personalization, and CX infrastructure to support scalable growth and operational efficiency.Direct onsite experience strategy across navigation, recommendations, promotions, and merchandising to improve engagement and cross-sell performance.Lead prioritization of engineering resources and platform enhancements across Shopify and supporting systems to improve scalability and analytics visibility. Launched and scaled a paid membership program generating $1.3M in year one and increasing cohort spend 121% YoY. Improve fulfillment and post-purchase experience through operational alignment with 3PL and CX teams, increasing SLA performance. Align digital and physical customer journeys to reduce OPEX while strengthening cross-channel performance. Build and lead a high-performing team across ecommerce, CX, and operations, establishing clear priorities tied to measurable commercial outcomes. Guide the organization through structural change while maintaining site performance and customer experience continuity across channels.Lead onsite experience strategy across navigation, recommendations, promotions, and merchandising to improve discoverability, cross-sell performance, and overall customer journey.Direct platform roadmap and engineering priorities to increase scalability, data visibility, and execution speed across the commerce ecosystem.Launched and scaled a paid membership program that strengthened retention, increased customer engagement, and expanded repeat purchasing behavior.
EDUCATION
Gulf Coast State College
Associate of Arts - AA
University of South Florida
Bachelor of Arts; Liberal Arts
SKILLS
ABOUT MELANIE R.
Executive ecommerce and commercial leader with 20+ years of experience building and scaling physical and digital revenue engines for premium consumer brands. Known for translating brand vision into high-performing ecommerce strategy by aligning merchandising, customer experience, operations, and technology to drive sustainable growth.I bring a structured, data-driven approach to site performance, product launches, and channel strategy, and create clarity in complex environments by building strong teams and operational frameworks that improve conversion and strengthen the customer journey without sacrificing brand integrity.My leadership style is grounded in collaboration, accountability, and calm execution across ecommerce, retail, wholesale, customer experience, logistics, and platform ecosystems, ensuring ecommerce operates as a central driver of commercial performance.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.