Melanie Pynappel
Director of Marketing at PrimeTime Cap.
- Role
- Director of Marketing at Boutiq Cannabis Co
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Melanie Pynappel
Integrated Marketing Driven| Experience in all forms of the marketing strategy mix…
Experience
Director of Marketing
Jan 2021 — Present · Los Angeles, CA, US
Manage all social media channels - Facebook, Instagram, Linkedin, Twitter, Youtube, Pinterest •Run Weekly, EOM, EOQ, and EOY marketing reports that track and analyze budget and success metrics •Run point on all digital advertising - Google, Weedmaps, Yelp, Mailchimp, Spring Big, Leafly, MediaJel •Assist in launching the dispensary, brand, and website into the market for Boutiq Brand •Spearhead advertising initiatives + partner promotions for all in-store deals •Handle Media purchasing for every channel– traditional, digital, and experiential •Integrated marketing communications - created integrated marketing campaigns to create brand awareness, spread the word about retail promotions, and educate the community •Project manage all freelance creative partners design efforts
Education
University of Kentucky
Bachelor of Arts (B.A.), Integrated Strategic Communications
2008 — 2012
RMIT University
Integrated Strategic Communications
2010 — 2011
Skills
- Microsoft Office
- Sales
- Social Networking
- Management
- Customer Service
- Salesforce.com
- Social Media Marketing
- Mac Os
- Training
- Marketing
- Public Relations
- Photoshop
- Recruiting
- Customer Relationship Management (Crm)
- Account Executives
- Crm
- Marketing Communications
- Retail
- Adobe Photoshop
- Social Media
- Time Management
- Integrated Marketing
- Account Management
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